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Small Domestic Appliance sales herald a bright future

Value growth is seen in the Small Domestic Appliances market.

GENERAL MERCHANDISE

Small Domestic Appliance sales herald a bright future

Value growth is seen in the Small Domestic Appliances market.

Value growth is seen by the Small Domestic Appliances market
Despite the current challenging economic environment, GfK Retail and Technology UK reports the Small Domestic Appliances market was worth £2.4 billion in 2011. In the UK for 2011, the total value growth of this market saw a very healthy increase of 4.9% when comparing to 2010. Such figures highlight the cloud’s silver lining in what has been a stormy economic sky.

Small Domestic Appliances (SDA) have shown the greatest resilience over the last twelve months compared to other durable categories where some technology markets did not fare so well (Consumer Electronics declined by -15.7% in value from January to December when comparing 2011 to 2010). Such figures confirm the strong position currently held by the SDA market.

With more innovative designs on offer, price rises and an increase in purchased lifestyle products, the SDA market has added in value. Online sales have particularly helped drive premium brands and products within the SDA market. With more customers opting to buy online, we have seen certain product areas showing a percentage increase of their online sales. This is evident in the Coffee Makers market, where we saw online purchases constituting 22.8% of total sales in 2010, which rose to 30.1% in 2011.

Sam Kelly, TSR Director at GfK Retail and Technology UK comments,"In a very challenging economic climate it is great to see value growth within Small Domestic Appliances; a sector that has shown great resilience over the last 12 months compared to many other durables categories".

GfK is Headline Sponsor at the Retail Bulletin International Expansion Summit 2012, March 27th in London. Click here for full details.

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