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Skinnydip expands bricks-and-mortar presence

Accessories retailer Skinnydip has rolled out standalone stores at five Intu shopping centres as part of plans to expand its physical store presence.

FASHION

Skinnydip expands bricks-and-mortar presence

The new stores at Intu Trafford Centre, Intu Lakeside, Intu Watford, Intu Victoria Centre and Intu Chapelfield form part of 12 openings for Skinnydip since 2017.

Founded in 2011 by brothers James and Richard Gold and friend Lewis Blitz, the company sells colourful phone cases and is also expanding into beauty, stationery, jewellery and fashion. The company is planning to luanch an own-brand clothing range later this year.

Richard Gold said: “As Skinnydip continues to rapidly grow, bricks-and-mortar stores are a key part of our strategy. Our stores help to bring the brand to life and bridge the gap between what the customers sees online and the overall experience we create in store.”

Julian Wilkinson, asset management director at Intu, added: “Skinnydip is the latest brand to take advantage of all that Intu has to offer, from our high footfall to our ability to create more reasons for customers to visit and stay longer.”

In February, River Island launched its first standalone kidswear store in the UK at Intu Braehead and bed manufacturer Silent Night has recently signed up for a second bricks-and-mortar store at Intu Lakeside following a successful launch at Intu Trafford Centre last year.

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