Sirin Labs opens Mayfair flagship store
Sirin Labs, a new entrant to the technology arena, has opened the doors to its first flagship store in the heart of Londons Mayfair following the recent launch of its luxury Solarin smartphone.
The company said the store in Bruton Place aims to set a new benchmark for luxury tech retail with five stark interactive plinths standing in place of the customary display units. Designed and installed by Elemental Design, each offers visitors an experiential journey to enable them to learn more about the phone.
Tal Cohen, Sirin Labs chief executive and co-founder, said: “Sirin Labs don’t follow the rules. We ask why and question what our customers really want. They told us they want to get under the skin of Solarin, to understand what it means for them. They want privacy, dedicated one-to-one service and a calm space to take their time. This is why we haven’t followed convention in the design and realisation of our Bruton Place store.”
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