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Sir Stuart Rose joins Dressipi as chairman

Sir Stuart Rose has become chairman of the online fashion recommendation service Dressipi.

GENERAL MERCHANDISE

Sir Stuart Rose joins Dressipi as chairman

The former Marks & Spencer’s boss has joined the start-up company in a part-time advisory role, working with co-founders Sarah McVittie and Donna Kelly to drive adoption of the service by major high street and online retailers.

Dressipi offers product recommendations based on the principle that every woman has a Fashion Fingerprint which comes from a combination of size, body shape and personal taste. The company has recently signed up catalogue and internet retailer Boden for the service as well as online shopping site BrandAlley.

Commenting on his appointment Rose said: "I’m delighted to be able to advise Dressipi at such an exciting time for the business and a pivotal time for the fashion world. Retailers have been crying out for years for a solution that can help them merchandise and sell clothes more effectively online. Getting a woman to buy an outfit on the internet is about much more than showing them it’s available in their size. Before they click ‘buy’ they want to feel confident it will suit them and complement garments they already own.

"Giving online shoppers the confidence to make a purchase is the problem I think Dressipi have nailed with their recommendation service. I’m very much looking forward to working with Donna, Sarah and the rest of the team to help them bring the benefits of Dressipi to more retailers in 2013."

Dressipi co-founders Sarah McVittie and Donna Kelly added: "We’re thrilled to welcome Sir Stuart on-board as our Chairman. He’ll be advising a management team that has been handpicked to combine the best of fashion expertise with formidable technical skills. We expect his insight into retailing at the highest level to be instrumental in helping us drive Dressipi forward next year." 

 

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