Silvera to open first UK store on London's King's Road
Due to launch this winter, the 5,244 square foot contemporary design showroom will display furniture, lighting, rugs and designer home accessories including cushions, throws, vases, jewellery, books and limited edition pieces. The design of the London store will be carried out by architectural firm Jouin Manku.
Founded in 1990 by Paul and Fabienne Silvera, the brand has since grown to include eleven showrooms in Paris and an online store. It is best known for its high-end, contemporary design furniture collections for the home and office.
Paul Silvera said: “I am delighted to be moving into such a stylish, affluent and international neighbourhood. We chose London as the location for our first flagship showroom outside of France due to its vibrant, cosmopolitan energy.
“I am confident that our showroom will be a perfect match for the catchment here and help to grow our expanding global client base.”
King’s Road is part of the Sloane Stanley Estate, one of the oldest landowning estates in London. Other brands joining the retail line up on the estate recently include Ella Jade Interiors, Jane Taylor, Danish womenswear brand Noa Noa, leading lifestyle brand Woven and French boulangerie Orée.
Hannah Grievson, commercial property manager at Sloane Stanley said: “With an international appeal and client base Silvera will be a destination for many design conscious shoppers in the capital. We are thrilled to be welcoming them to the King’s Road; the new showroom will complement the current retail line-up where they will be in close proximity to a host of formidable interior design and lifestyle brands.”
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