Silence is not golden in the workplace say retail business owners
New research released today from music licensing organisations PPL and PRS for Music suggests that silence in the workplace is far from golden, with nearly a quarter (24%) of retail businesses admitting they would go out of their way to avoid it, preferring to lose a day’s trade than operate in a silent environment.
The research amongst 1,008 small and medium enterprise owners also found that almost three quarters (71%) of those in the retail sector say music in the workplace makes their employees more productive. Furthermore of those surveyed over half (55%) believe that playing music can increase sales or results for the business.
Psychologist, Dr Vicky Williamson says: “Music positively influences consumer mood/emotional states through psycho-physiological reactions and autobiographical memory associations. It also creates a sense of auditory privacy, so valued in these days of the personal music device, thereby promoting browsing and diluting the conscious passage of time. Silence by comparison can be intrusive, as it throws unwelcome attention on the consumers’ behaviour. By extension, silence can also suggest a lack of care for the quality of consumer experiences”.
The findings are part of the joint MusicWorks campaign from PPL and PRS for Music, designed to highlight the financial as well as emotional benefits that music can bring to business.
For more information about when a licence is needed and how to purchase one, visit ppluk.com and prsformusic.com.
Do not miss the Retail Bulletin's InStore Engagement Conference July 10th, which looks at how technology is the real driver for engaging customers in store, strengthening the role of bricks and mortar for retail sales.Confirmed speakers and panellists include Tesco.com, Marks and Spencer, McDonald's Restaurants, Schuh, Vodafone Group, Carphone Warehouse, Harrods, The Co-operative Group, o2 UK Telefónica, White Stuff, Star Micronics, TBG Digital, eDigitalResearch.
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