THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
HOME  |  BRANDS
Silence is not golden in the workplace say retail business owners

81% of retailers say playing music in the workplace increases staff morale and 79% believe it creates a better atmosphere for customers.

BRANDS

Silence is not golden in the workplace say retail business owners

81% of retailers say playing music in the workplace increases staff morale and 79% believe it creates a better atmosphere for customers.

New research released today from music licensing organisations PPL and PRS for Music suggests that silence in the workplace is far from golden, with nearly a quarter (24%) of retail businesses admitting they would go out of their way to avoid it, preferring to lose a day’s trade than operate in a silent environment. 

The research amongst 1,008 small and medium enterprise owners also found that almost three quarters (71%) of those in the retail sector say music in the workplace makes their employees more productive. Furthermore of those surveyed over half (55%) believe that playing music can increase sales or results for the business.

Psychologist, Dr Vicky Williamson says: “Music positively influences consumer mood/emotional states through psycho-physiological reactions and autobiographical memory associations. It also creates a sense of auditory privacy, so valued in these days of the personal music device, thereby promoting browsing and diluting the conscious passage of time. Silence by comparison can be intrusive, as it throws unwelcome attention on the consumers’ behaviour. By extension, silence can also suggest a lack of care for the quality of consumer experiences”. 
 
The findings are part of the joint MusicWorks campaign from PPL and PRS for Music, designed to highlight the financial as well as emotional benefits that music can bring to business.
 
For more information about when a licence is needed and how to purchase one, visit ppluk.com and prsformusic.com.

 

Do not miss the Retail Bulletin's InStore Engagement Conference July 10th, which looks at how technology is the real driver for engaging customers in store, strengthening the role of bricks and mortar for retail sales.Confirmed speakers and panellists include Tesco.com,  Marks and Spencer, McDonald's Restaurants, Schuh, Vodafone Group, Carphone Warehouse, Harrods, The Co-operative Group, o2 UK Telefónica, White Stuff, Star Micronics, TBG Digital, eDigitalResearch.

Click here to register now.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues