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Sainsbury's invests in school sports & extends sponsorship of British Paralympics

Sainsbury’s has announced that it is invest £1 million in a school sports scheme as well as extend its sponsorship of the British Paralympic Association through to the 2016 Paralympic Games in Rio.

GENERAL MERCHANDISE

Sainsbury's invests in school sports & extends sponsorship of British Paralympics

Sainsbury’s has announced that it is invest £1 million in a school sports scheme as well as extend its sponsorship of the British Paralympic Association through to the 2016 Paralympic Games in Rio.

The Sainsbury's Active Kids For All scheme will see the supermarket committing the sum to fund teacher training courses to help over 500,000 disabled and children with special educational needs to be included in school PE lessons.

The programme has been developed in partnership and will be delivered by Disability Sports Northern Ireland (DSNI), Disability Sport Wales (DSW), Scottish Disability Sport (SDS) and the English Federation of Disability Sport (EFDS) alongside the Youth Sport Trust (YST) and supported by the British Paralympic Association (BPA).

Sainsbury’s CEO Justin King said: "We are aware that 80% of all disabled children currently attend mainstream schools and we are aware that many may not be fully included in physical education classes.

"While teaching and support staff undoubtedly have the skills, knowledge and competencies to deliver sport to disabled children and young people, not all have the confidence to fully include disabled children within their PE lessons." 

In addition to the launch of Sainsbury's Active Kids For All, Sainsbury's also announced that as part of its on-going London 2012 Paralympic Games Legacy plans, it will be extending its partnership with the British Paralympic Association through to the Rio 2016 Paralympic Games.

King added: "Our long standing relationship with the British Paralympic Association has been a source of great personal pride. Paralympics GB had an incredibly successful Games and the public support for our Paralympic athletes was humbling. By extending our partnership with the BPA through to 2016 we can help athletes, coaches and support staff build on their success in London and look forward to even greater medal success in Rio 2016."

 

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