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Shoppers flock to The Broadway in first four days of trading

The Broadway in Bradford has attracted 250,000 visitors in its first four days of trading.

GENERAL MERCHANDISE

Shoppers flock to The Broadway in first four days of trading

Situated in the centre of Bradford, the £260 million shopping centre opened on 5 November and includes over 70 retail units and dining outlets. 
 

Retailers at the 570,000 square foot The Broadway include Debenhams, Marks & Spencer, Boots, Superdry, Footasylum, Schuh, Next, Topshop and River Island. The centre includes over 30 retailers that are new to Bradford such as H&M, Paperchase and Accessorize.

Managed by Westfield, The Broadway is predicted by iCube to increase catchment spend potential across Bradford by 78%, whilst boosting footfall across the city by 40%. It is expected that The Broadway will propel Bradford from 85th to 26th in the next CACI retail rankings to be published, and make Bradford the third largest retail destination in Yorkshire.

Myf Ryan, Westfield director of marketing, said: “We’re delighted that so many people have visited The Broadway in the first four days since opening. Footfall has exceeded our expectations, which we think is due to the strong retail offer as well as The Broadway’s great location and how it works so well to connect Bradford City Centre together.”

 

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