Shopper marketing – growth at the cutting edge
Shopper Marketing is the phrase of the moment – and a growing number of agencies, brands and retailers are understanding the importance of getting the path to purchase right.
IPM, POPAI and The Retail Bulletin are supporting a series of essential briefings, the first of which is ‘Shopper Marketing – Planning to succeed’.
The seminar is free to attend and will be held on 30 April from 18:00 at Westminster University’s Baker Street site in the heart of London.
This unmissable briefing will look at what techniques are most effective, where they should be used, and by which partner, brand or retailer. The series of seminars from industry opinion formers is designed to give you the answers and will bring together industry practitioners, academics, retailers, brands and agencies to examine and discuss the most important and often controversial topics in marketing today.
Chris Bestley, head of education for the IPM and associate lecturer of the University of Westminster, will examine the evolution of Shopper Marketing and explains what it means to those who work in the area, from Point of Purchase, to Sales Promotion, Brand Management and Instore Marketing.
Roddy Mullin, author of ‘Shoppernomics’, ‘Sales Promotion’, will offer predictions and advice on ways to reach shoppers in the age of multi-channel retailing.
Colin Harper, director of insight for the Retail Bulletin, author of Beyond Shopper Marketing, co-author of ‘Shoppernomics’ and CEO of Storecheck, will launch a new Retail Bulletin web resource for brands and retailers wanting to build B&M together smarter using data driven promotions. Includes case studies from leading players.
Mark Westaby, director of Spectrum Insight, will introduce the BrandGram and demonstrates how qualimetric data generated from web-analytics can be a goldmine of information for brands and retailers.
Paul Godwin, head of insights for the IPM, planning consultant at Group Positive and owner of PCG Marketing Consultants will oversee the Q&A. Godwin is a strategic marketer with over 30 years’ experience in Promotional and Direct Marketing working across the Grocery, Drinks, Leisure, Sports, Financial Services and Travel Trades.
Demand for the limited number of seats available will be high, so, to make sure of your place, click here to register.
