THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Shop prices fell 1.9% in April

Shop prices continued to fall in April as food prices remained at a record low for a second consecutive month.


Shop prices fell 1.9% in April

Shop prices continued to fall in April as food prices remained at a record low for a second consecutive month.

Figures released by the British Retail Consortium and Nielsen in their monthly index show that shop prices dropped by 1.9% year-on-year, after falling by 2.1% in March.

Food prices edged down 0.9% with both fresh and ambient food helping to keep prices down.

Meanwhile, non-food deflation decelerated to 2.5% in April from 2.8% in March.

BRC director general Helen Dickinson said: “The falling prices of non-food goods slowed down very slightly, whilst offering up great deals in clothing, electricals, books, stationery, home entertainment, DIY, gardening and hardware.

“April saw the 24th consecutive month of falling shop prices and the 25th consecutive month of falling non-food prices. These trends help to illustrate how retail has helped the consumer keep the cost of living down in recent years.”

The BRC said that there is evidence to show that around a third of grocery spend is now on promotions and that food prices in UK supermarkets are on average 7% lower than the Eurozone average when fruit and vegetables are excluded.

Mike Watkins, head of retailer and business insight at Nielsen, said: “The challenge for retailers is that despite consumer confidence being back to pre-recession levels, many households are still cautious about spending, and for those with more disposable income, some appear to be spending a little more outside of retail, for example on leisure and entertainment. So we anticipate promotions continuing over the summer months to help the momentum in retail sales.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy