Shop Direct to merge Very Exclusive with Very
Shop Direct is to merge its luxury fashion proposition Very Exclusive with its main fashion platform Very so that customers can shop Very’s entire range in one place.
Launched in 2015, Very Exclusive now stocks 90 high end fashion brands.
Shop Direct said it will migrate Very Exclusive into Very during autumn winter 2018 when Very will take over as the home of the group’s premium brand proposition in time for spring summer 2019.
Sam Perkins, group product director at Shop Direct, said: “Very Exclusive has played an important role for Shop Direct in broadening the range of premium fashion brands we’re able to offer our customers. At the same time, Very has continued to grow strongly thanks to its compelling proposition and clear customer appeal. Now is therefore the right time to consolidate our fashion proposition by bringing together our premium brand relationships with the scale, power and customer base of Very.”
Brands offered by Very Exclusive include the likes of DKNY, McQ Alexander McQueen, Reiss, Vivienne Westwood Anglomania, Stila and By Terry.
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