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Shop Direct smashes sales targets on Black Friday

Shop Direct, the owner of Very and Littlewoods, has reported that sales on Black Friday eclipsed those of Cyber Monday to make it the biggest trading day in the group’s history.

GENERAL MERCHANDISE

Shop Direct smashes sales targets on Black Friday

With all six of Shop Direct’s digital department store brands featuring hourly deals, the group more than doubled its sales target on Black Friday with orders at flagship brand Very.co.uk surging 134% year-on-year.

However, Cyber Monday was still a success for Shop Direct, with orders on Very.co.uk up 19.7% on last year’s busiest shopping day.

Jon Owen, retail brands and trading director at Shop Direct, said: “If Black Friday came of age last year, it was turbo-charged this year. We were blown away by its success – it has definitely secured its place as a staple of the UK retail calendar.

“Our customers lapped up our market-beating deals and the strong demand continued throughout the weekend and into Cyber Monday, making it the most successful few days in Shop Direct’s history.”

Most shoppers visited Shop Direct’s websites via tablet devices, which accounted for 63% of overall traffic on Black Friday. This peaked at 76% of traffic at 7am.

The top-selling products on Black Friday included games console PS4 and Calvin Klein Eternity perfume.

On Cyber Monday, deals included 30% off beauty brands and up to £150 off smartphones at Very.co.uk. Top sellers on the day included a JMB 50” TV and Fiorelli heart earrings.

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