Shop Direct raises £140,000 for charity
Hosted by Littlewoods brand ambassador Myleene Klass, the event was attended by over 1,000 guests including TOWIE stars Samantha Faiers and Jessica Wright, TV presenter Kate Garraway, Hollyoaks actresses Alex Fletcher and Gemma Merna, and Coronation Street star Antony Cotton.
In a charity auction, guests bid to win a selection of items and experiences with the highest priced lot – a corporate box for 10 to watch Liverpool FC take on Manchester City at Anfield on Saturday 28 February 2015 – fetching £4,500.
A large part of the money raised will be divided between Shop Direct’s three partner charities: Liverpool’s Alder Hey Children’s Hospital Charity, which is one of the biggest and busiest children’s hospitals in Europe; Baby Lifeline, which funds vital equipment for maternity and special care baby units; and the Fashion and Textile Children’s Trust, which provides education and welfare grants to families in need.
However, the majority of the funds raised will be used to offer grass roots grants via the Shop Direct Foundation, which supports small community organisations working with children and families in the North West of England.
Alex Baldock, chief executive at Shop Direct, said: “We couldn’t be happier with the success of our third charity ball and the overwhelming generosity of our guests. The money raised at the event will make an enormous difference to children, families and communities across the North West.”
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