THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Shop Direct hails record Christmas

Shop Direct, the owner of Very.co.uk and Littlewoods.com, increased its total sales by 4% year-on-year over the Christmas trading period.

GENERAL MERCHANDISE

Shop Direct hails record Christmas

In the seven weeks to 26 December, fashion brand Very.co.uk saw a 23% surge in sales which balanced an 11% decline at the group’s heritage brands Littlewoods.com and KandCo.com.

Black Friday was the group’s busiest trading day on record, with orders at Very.co.uk up 134% year-on-year. Demand across the group outstripped the previous daily trading record - Cyber Monday 2013 - by 51%.

Boxing Day sales were also buoyant with demand up by 21% as customers shopped the sale.

Shop Direct said its digital momentum continued in the period with online sales rising to 89% of total sales from 84% in the same period in 2013. Sales via mobile devices grew by 45% to account for 56% of online sales. Website visits increased by 18% to 76 million, with mobile devices accounting for almost two thirds of all traffic at 64%.

In addition, the group saw strong growth in click and collect orders with the number of parcels delivered to a Collect+ store up by 112%. Customers took advantage of a late 10pm order cut-off on 23 December, with over 160,000 items delivered on Christmas Eve.

Shop Direct chief executive Alex Baldock said: “It was another record Christmas at Shop Direct and Very.co.uk once again led the charge.  

“We like Black Friday. It was huge for us and acted as a starting gun for Christmas shopping – peak came earlier than in recent years. Traders like ourselves will thrive in the environment that Black Friday creates and we’re happy that it’s here to stay.

 “The highly promotional market looks set to continue into 2015. We’ll continue to make sure we’re offering customers great deals while maintaining sales and profit growth.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing