THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Shop Direct enjoys 'record-breaking' Christmas

Shop Direct, the owner of and, achieved a “record-breaking” Christmas with total sales in the seven weeks to 25 December up 6% year-on-year.


Shop Direct enjoys 'record-breaking' Christmas

Shop Direct, the owner of and, achieved a “record-breaking” Christmas with total sales in the seven weeks to 25 December up 6% year-on-year.

As grew its like-for-like sales by 17% in the period, Shop Direct now expects it to close the year as a £1 billion business. sales via mobile devices grew by 32% year-on-year and accounted for 63% of Christmas online sales. Shop Direct said the mobile growth was fuelled by ongoing experimentation and innovation, led by an in-house team.

Commenting on the results, Shop Direct group chief executive Alex Baldock said: “Christmas 2015 was a record-breaker for Shop Direct, and we’re pleased to see our momentum continue to build.

“Received wisdom is that every retailer should be multi-channel. We don’t buy that. We like being a Digital pureplay. It allows us to keep things simple and focus our energy on mobile innovation, which has been a big factor in our record peak trading.

“Looking forward to 2016, we’ll stick to delivering our strategy of making good things easily accessible to more people. In particular, 2016 will be the year of personalisation for Shop Direct. Personalisation is at the heart of making the shopping experience ever easier for our customers, enabled by heavy investment in Big Data and technology which we expect to make a big impact in 2016.”

Shop Direct has also announced a new £50 million financial services personalisation programme, in partnership with IBM. The group said this will create “ground-breaking” capabilities that will offer customers financial services products tailored to their needs.

Baldock added: “On the back of a strategy that’s working and a successful peak, we’re now well on track to deliver another record-breaking year of sales and profit.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy