THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
Retail Solutions
Food & Drink
Shop Direct appoints new CEO

Online and home shopping retailer Shop Direct Group has appointed Alex Baldock as its new chief executive. He will join the company in September and succeed Mark Newton-Jones who is leaving the business after nine years as CEO.


Shop Direct appoints new CEO

Most recently Baldock has been managing director at asset finance company Lombard where he has worked since 2008. Prior to that he held senior roles at Barclays and was a management consultant at Bain & Company, Ernst & Young and Dentsu, where he he advised blue chip corporates across Europe, the US and Asia-Pacific. This included experience of advising clients across retail and online.

Shop Direct said in a statement: "Shop Direct’s shareholders are delighted to be appointing someone of Alex’s experience and capability. Alex brings outstanding experience in managing and growing complex businesses through change as evidenced by the success during his time at Lombard. In addition, Alex brings significant expertise in brand building, customer insight and operational excellence that will greatly benefit the Group."

Baldock added: "I can't wait to get started at Shop Direct. Mark and the team have built a strong business with great brands and fantastic products delivering strong growth and innovation. The Group’s online, mobile and retailing capabilities are the envy of many and it is ideally placed in the increasingly online world in which we live.

"Whilst the economic and retail environment remains very challenging, with a strong stable of brands, clearly focused on delivering for their millions of customers, the Group is well-positioned for future success and I am delighted to be taking over as CEO."

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing