Shine Marketing provides online input for GIVe project
Launched on 1st October, GIVe delivers ‘affordable luxury’ to women aged 25 and over. GIVe has opened six stores and 17 concessions nationwide including a flagship store on London’s Regent Street.
Shine Marketing worked closely with GIVe from the outset of the project to advise the GIVe team on the key factors required to develop a successful eCommerce business. This led to the appointment of K3 to build the website on their NavtoNet platform. Shine also provided a range of production and development services to translate the luxury branding created by Red Creative into an effective online experience.
Considerable effort has been taken by GIVe to ensure the highest level of customer experience online. To enable this, Shine managed several rounds of user testing including benchmarking against a range of competitor sites, followed by further pre-launch testing.
Shine also built a pre-launch microsite, gathering permission-based email addresses in preparation for the high profile launch campaign. It also continues to provide content management technology for brand and community editorial.
The launch comes as the online retail sector continues to grow. The IMRG Capgemini e-Retail Sales Index indicates that shoppers spent £4.2 billion online in July 2009, 15.7 percent more than was spent in June and 16.8 percent more than July 2008. But despite these figures, online retailers cannot be complacent. Statistics from MarketLive show that in Q1 2008, cart abandonment was 59.4 percent, with Forrester Research reporting that 15 percent of online shoppers failed to complete their transaction because the checkout process was too complicated.
Nigel Roberts, Head of eCommerce at GIVe said: “The online retail sector has huge potential, but that also makes it very competitive. We needed to ensure GIVe’s extensive retail industry knowledge was supported with an online presence that was technically adept and delivered a positive brand experience for the customer. Shine Marketing has been instrumental in helping to achieve this.”
Stephen Pratley, Managing Director at Shine Marketing, added: “GIVe operates in a fast-paced market, where consumer expectations are high. That makes it essential for eCommerce sites to get their offering 100 percent right first time round. Our aim was to ensure that www.give.co.uk provides the levels of excellence and consistency in customer service to which GIVe is dedicated.”
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