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Shepherd Neame opens experiential store at Bluewater

Brewer Shepherd Neame has launched a seasonal pop-up brewery store at the Bluewater retail and leisure destination.

FOOD & DRINK

Shepherd Neame opens experiential store at Bluewater

Brewer Shepherd Neame has launched a seasonal pop-up brewery store at the Bluewater retail and leisure destination.

Due to open until 5 July, the 1,800 square foot store is situated in the Upper Guildhall adjacent to Zara.

Designed to showcase the Shepherd Neame brand, the store includes a bar featuring the brewer's first ever cider, Orchard View, and the new Cinque Five Grain premium lager.

Visitors to the store are able to immerse themselves in the world of brewing and purchase merchandise and Shepherd Neame bespoke products, including bottled beers, from the brew shop. In addition, a new ‘HOPS360’ virtual reality experience has been created to enable visitors to take a virtual tour of a hop garden.

Jonathan Neame, chief executive of Shepherd Neame, said: “It’s great to have collaborated with Bluewater, an exciting and thriving retail destination in Kent for our pop-up store. We have a fantastic line-up of merchandise, our new cider and premium lager, promotions and activities for Bluewater guests. We look forward to welcoming enthusiasts and those curious to learn more about beer and brewing.”

The addition of Shepherd Neame follows the launch of Missguided’s first store outside of London at Bluewater earlier this month. In addition, Smashbox launched its first store in South East in May and in April The White Company opened its newly upsized statement store on Bluewater’s lower Guildhall.

Heinz Kloihofer, Bluewater’s mall leasing manager, said: “Shepherd Neame’s arrival is a unique addition to Bluewater, and will further cement our status as destination of choice for memorable shopping experiences. Shepherd Neame has created a great brewing boutique store, that really brings their brand to life, showcasing their products and immersing guests in the world of Shepherd Neame.”

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