THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Shepherd Neame opens experiential store at Bluewater

Brewer Shepherd Neame has launched a seasonal pop-up brewery store at the Bluewater retail and leisure destination. Due to open until 5 July, the 1,800 square… View Article

FOOD AND DRINK NEWS UK

Shepherd Neame opens experiential store at Bluewater

Brewer Shepherd Neame has launched a seasonal pop-up brewery store at the Bluewater retail and leisure destination.

Due to open until 5 July, the 1,800 square foot store is situated in the Upper Guildhall adjacent to Zara.

Designed to showcase the Shepherd Neame brand, the store includes a bar featuring the brewer’s first ever cider, Orchard View, and the new Cinque Five Grain premium lager.

Visitors to the store are able to immerse themselves in the world of brewing and purchase merchandise and Shepherd Neame bespoke products, including bottled beers, from the brew shop. In addition, a new ‘HOPS360’ virtual reality experience has been created to enable visitors to take a virtual tour of a hop garden.

Jonathan Neame, chief executive of Shepherd Neame, said: “It’s great to have collaborated with Bluewater, an exciting and thriving retail destination in Kent for our pop-up store. We have a fantastic line-up of merchandise, our new cider and premium lager, promotions and activities for Bluewater guests. We look forward to welcoming enthusiasts and those curious to learn more about beer and brewing.”

The addition of Shepherd Neame follows the launch of Missguided’s first store outside of London at Bluewater earlier this month. In addition, Smashbox launched its first store in South East in May and in April The White Company opened its newly upsized statement store on Bluewater’s lower Guildhall.

Heinz Kloihofer, Bluewater’s mall leasing manager, said: “Shepherd Neame’s arrival is a unique addition to Bluewater, and will further cement our status as destination of choice for memorable shopping experiences. Shepherd Neame has created a great brewing boutique store, that really brings their brand to life, showcasing their products and immersing guests in the world of Shepherd Neame.”

Subscribe For Retail News