Shazam partners with clothing company, Old Navy
Shazam, the mobile discovery company, announced today that it has teamed up with Old Navy to create a unique shopping experience using the Shazam discovery app for Old Navy’s spring advertising campaign, Old Navy Records.
Through the power of Shazam’s music discovery and sharing capability, Shazamers will, for the first time, have the ability to tag Old Navy branded pop music featured in the campaign and immediately unlock and shop the looks featured in those songs. They will also be able to access exclusive Old Navy deals, styling tips, video and other music content from their mobile devices.
Old Navy is integrating Shazam’s content discovery application throughout its new, music-based marketing and store experience - from TV, to online, to stores, to mobile – and give their customers a ‘shopping experience unlike any other’.
Starting today, wherever an Old Navy Records song or video is playing, Shazamers can tag it by holding their mobile phone towards where the song is playing. Once tagged, Shazamers will immediately gain access to the key looks featured in the songs through one of two experiences depending on the source:
• TV, YouTube and Facebook, Shazamers will have the option to buy the look featured in the commercial, download the song, check out the video, and learn more about the featured Old Navy bands, such as Audio Threadz.
• In-stores, Shazamers will hear the Old Navy song once an hour where Shazaming the song will unlock style tips, access to view the video, band profiles, and the option to download the song.
Shazam has over 100 million users worldwide.
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