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Sharps Bedrooms unveils new brand strategy

Sharps Bedrooms has launched a new brand strategy with a £1.4 million advertising campaign.

GENERAL MERCHANDISE

Sharps Bedrooms unveils new brand strategy

Sharps Bedrooms has launched a new brand strategy with a £1.4 million advertising campaign.

The move marks a fresh direction for the company as it looks to take advantage of shoppers’ desire to be part of their bedroom transformation.

Unveiled by The Market Creative, the new strapline ‘Created with You’ is an evolution of ‘Sharps & You’ and represents the partnership between Sharps and its customers in the creation of their dream bedroom. The company has also refreshed the Sharps logo to include a contemporary grey and white colour palette.

In addition, a new eight-week TV campaign has been launched that will also run across press, in-store, the brochure and online. Two 30-second ads will air on satellite and terrestrial channels between programmes such as Good Morning Britain and Grand Designs.

Jim Moore, marketing director at Sharps, said: “We’ve had a couple of very successful years out of the current brand campaign and TV ad so this was more about evolution than revolution. We have a quality product that can be tailored to particular tastes and space. People who buy from us tend to have a great experience and a high opinion of the brand, so our constant challenge is to encourage people to give us a go, and this is what we are looking to achieve with this campaign.”

Sue Benson, managing director at The Market Creative, added: “Shoppers have preconceived ideas of bespoke fitted wardrobes, so our campaign aims to grow the Sharps business by persuading them to reevaluate what its products are all about. As well as retaining those already predisposed to the brand, we hope to attract new people who were previously considering free standing furniture, driving long-term growth.”

 

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