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Shaftesbury incubates new dining concepts at London's Seven Dials

The company has taken a 249 square foot site in Neal’s Yard which will open in May opposite Compagnie des Vins Surnaturels and Neal’s Yard Remedies. It will also be situated close to the recently opened concept café, Free Range People.

26 Grains was started by Alex Hely-Hutchinson with the aim of being the West End’s first grains-based café selling porridge muesli and granola, alongside risotto and salads.

Following a successful run of pop-up venues, Seven Dials will be the first permanent location for the brand. 

Hely-Hutchinson said: “We have had a fantastic response to our brand so far and I believe that we can really take it to the next level. Neal’s Yard is a dream location for us and we are thrilled to be in amongst the great mix of dining brands and retailers here. Our ethos is about warmth, cosiness and togetherness, which we reflect in our food and also in our debut site at Seven Dials.”

Meanwhile, Free Range People opened a 330 square foot café in late March which sells artisan baking produce, as well as Farmers Market style goods, all sourced from small UK businesses.

Both new brands have signed a one year short term lease initially which is in keeping with Shaftesbury’s strategy to grow original and innovative concepts, using the strength of Neal’s Yard as an incubator location to nurture brands within Seven Dials.

Charles Owen, Seven Dials portfolio manager at Shaftesbury, said: “26 Grains and Free Range People are two distinctive additions to our dining mix. Signing brands such as these is an important part of the heritage of Seven Dials, which, as well as being home to leading international brands and their flagship stores, also has some of the most interesting dining concepts in London.”


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