THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
KNOWLEDGE CENTRE
PARTNER DATABASE
ABOUT US
CONTACT US
REGISTER
Sephora launches smart beauty store

Sephora has launched Sephora Flash, its first ever smart beauty store.

GENERAL MERCHANDISE

Sephora launches smart beauty store

Working with electronic payments and transaction specialist Worldline, Sephora has chosen Paris for its first Sephora Flash store which aims to provide a seamless link between bricks-and-mortar shops and online shopping.

Customers can shop the 3,500 articles on display in the store while also browsing Sephora’s 14,000 items online via handsets and tablets.

With the aid of an NFC tag, customers can get further information on products and can also fill up their electronic basket. When they have finished, electronic and physical purchases are paid for in a single transaction with a Sephora beauty consultant. Customers immediately take the physically stocked goods away with them, while goods ordered on the screens will be available in store the next day or delivered at home.

Claude France, Worldline chief operating officer for France, said: "As in many other industries, retail is undergoing a digital transformation. To support this new shopping trend, Worldline has developed a unique solution for Sephora to launch the first digital beauty store. We're delighted to support Sephora in introducing this innovative concept while creating a new shopping experience for customers."

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe for retail news

RETAIL EVENTS

TRB CONFERENCES
Omnichannel Summit 2018
Omnichannel Summit 2018
7 February 2018
The Cavendish Conference Centre, London W1
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Retail Customer Engagement Summit 2018
Retail Customer Engagement Summit 2018
5 June 2018
Cavendish Conference Centre, London W1
The 9th Annual Retail Customer Engagement Summit
Retail Human Resources Summit 2018
Retail Human Resources Summit 2018
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
TRB FORUMS
GDPR for HR Q&A
GDPR for HR Q&A
24 January 2018
6th Floor, 1 St Martin's Le Grand, London EC1A 4AS
All your GDPR questions answered by experts...
Wellbeing and Benefits Roundtable
Wellbeing and Benefits Roundtable
07 March 2018
6th Floor, 1 St Martin's Le Grand, London EC1A 4AS
Wellbeing and Benefits Roundtable 2018