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Selfridges to launch silent shopping area in Oxford Street store

Selfridges is planning to introduce a silent shopping area in its store in London’s Oxford Street early next year.

GENERAL MERCHANDISE

Selfridges to launch silent shopping area in Oxford Street store

Due to open on 11 January, the concept of a silent room is one which was originally launched by the departments store’s founder Harry Gordon Selfridge in 1909.

This latest concept will be called No Noise and will be a calm place, where customers are asked to leave their shoes and mobile phones at the door. Located in the store’s Ultralounge, the area will feature in-store meditation sessions and headspace pods where customers can hear “mindful messages and meditation practices”. There will also be a Quiet Shop selling un-branded products to promote considered shopping.

According to WWD, the store’s creative director Alannah Weston said that the room “invites customers to find a moment of peace in a world where we are bombarded by a cacophony of information and stimulation.”   

 

 

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