Selfridges to launch silent shopping area in Oxford Street store
Due to open on 11 January, the concept of a silent room is one which was originally launched by the departments store’s founder Harry Gordon Selfridge in 1909.
This latest concept will be called No Noise and will be a calm place, where customers are asked to leave their shoes and mobile phones at the door. Located in the store’s Ultralounge, the area will feature in-store meditation sessions and headspace pods where customers can hear “mindful messages and meditation practices”. There will also be a Quiet Shop selling un-branded products to promote considered shopping.
According to WWD, the store’s creative director Alannah Weston said that the room “invites customers to find a moment of peace in a world where we are bombarded by a cacophony of information and stimulation.”
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