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Selfridges launches social media shopping app

The Selfridges department store has launched its first social-media friendly shoppable app.

GENERAL MERCHANDISE

Selfridges launches social media shopping app

The app is part of the second phase of the brand’s commitment to delivering an enhanced customer experience online and addresses the continued growth in the number of customers choosing to shop Selfridges.com from their smartphones and tablets.

Created in partnership with NN4M, the first version of the app has a rich feature set that provides customers with a personalised way to shop the Selfridges selection.

Natively-built for Apple iPhone, the transactional app also allows customers to shop products featured on the Selfridges Instagram feed via the app’s integrated “Shop-by-Instagram” function.

“We are delighted to be working with Selfridges, they have approached their mobile strategy with an inspired and imaginative vigour and the future roadmap is exciting and will push boundaries both online and offline,” said Jonathan Heap, chief technology officer at NN4M.

 

 

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