Secret Sales launches first TV advert
SecretSales.com, the online retailer specialising in members only designer sales, has launched its first TV advertising campaign.
Created by Big Al’s Creative Emporium, the advert targets SecretSales.com’s primary audience of ABC1 women and men.
Run as 30” and 20” edits, it features two fashionista women camping outside a department store waiting for a sale to begin, only to oversleep and miss the sale, leaving them just with a tent to take home with them rather than bags of designer bargains. The core message of the campaign is never to miss the designer sales again with SecretSales.com.
Nish Kukadia, CEO of SecretSales.com, said: "Our first venture on to TV is incredibly exciting for the brand, giving us the chance to show our personality and cement our authority in the industry."
Stef Jones, creative partner at Big Al's Creative Emporium, added: "We are delighted to be working with SecretSales at this exciting time in their growth. It's the perfect time for them to be taking their business onto TV."
The advert debuts this week on Channel 4.
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