Sears choose Ceros to launch world's first fully interactive, integrated online catalogue
Sears’ ‘Cradle and All’ is the World’s first, fully interactive catalogue incorporating live ecommerce integration. A host of ingenious interactive and video content enables shoppers to browse, examine, review, bookmark and buy products directly from catalogue pages.
The catalogue content updates with product information and stock availability in real time from the Sears web site. Bazaar Voice customer reviews appear against products. Finally, readers can use an in catalogue shopping basket which is mirrored completely by the shopping cart on sears.com.
“Cradle and All is the definition of an integrated product,’ explains Dominic Duffy, CoFounder of Ceros.com. “The functionality is seamless and as such, represents a significant milestone in the development of the Ceros interactive catalogue as an important new retail channel.”
With content design and integration carried out by London-based creative and production agency, FMG, Cradle and All is Sears’ first ever online-only catalogue and first ever baby catalogue. It is being supported by a large online marketing campaign using social media and on site banner adverts.
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