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Schuh to open first standalone kids’ stores

Fashion shoe retailer Schuh is to launch a new store concept for a shoe shop aimed specifically at children.

GENERAL MERCHANDISE

Schuh to open first standalone kids’ stores

The new concept is a spinoff from the company’s adult Schuh stores and the first expansion of the brand since its purchase by Genesco in June last year.

Opening in the Braehead shopping centre in Scotland and at Lakeside in Thurrock, the new standalone Schuh Kids stores will be linked to existing Schuh stores but have their own entrance, staff and management team.  The stores will stock selected mini versions of Schuh’s adult ranges.

The 6,500 sq ft Braehead store will open on 7 October and will be the first Schuh unit for the Scottish centre. The Lakeside store will open a week later.

David Spencer, buying and marketing director for Schuh, said: "We are very excited to be taking the Schuh concept to the kids market. We really wanted to bring the true sense of the adult’s chain to this new business and were very focused on not only opening a kid’s footwear format but opening a Schuh kid’s footwear format. 

"In store we hope to create a unique environment which is aspirational for the customers yet very accessible and offering the standard of service that you would expect from Schuh."

Julian Wilkinson, asset management director for Capital Shopping Centres which owns the Braehead and Lakeside centres, added: "Schuh Kids will be a great addition for both Braehead and Lakeside, and their arrival illustrates the confidence that our retailers have in the strength of our centres, not only as venues for expansion but also as first choice destinations when launching new concepts such as this."
 

 

 

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