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SUBSCRIBE FOR FREE calls for local retailers to take action, an industry-wide initiative to support UK shopkeepers, has launched The Connected Digital High Street Manifesto which includes a new 10-pillar framework for promoting successful modern retailing.

GENERAL MERCHANDISE calls for local retailers to take action

In addition, a Retailer Advisory Board of local and independent shopkeepers nationwide has been formed to identify and vet opportunities, recommendations and challenges across the 10-pillars.

Lyndsay King, community director of, said: “We heard from shopkeepers nationwide that they want to hear from other retailers about ‘what works’. All shops can join for free, and shopkeepers who also join the Retailer Advisory Board take a stand for their communities and the future of local retailing nationwide.”

Retailers can opt-in to join the Retailer Advisory Board once they have completed the following survey.

Shopkeepers are being invited to take part in the survey throughout November. The insights and findings from the exercise will form the basis for industry standard recommendations across the 10-pillars: of Data, Discovery, Fulfilment, Experience,Product, Brand, Loyalty, Team, Money and Community.

Isaac Lilos, a Retailer Advisory Board Member, said: "I believe that could play a leading role in building the framework for collaboration enabling, promoting, supporting and empowering small businesses everywhere to achieve success.”

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