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Sales up for Shop Direct over Christmas

The home shopping retailer reports total sales increase of 5% for the six-week Christmas period up to 31st December 2010

CITY & CORPORATE

Sales up for Shop Direct over Christmas

70% of the business was transacted online, with the channel showing double-digit growth.

Highlights include the sale of 250 thousand dresses sold, including the ‘must have’ red pencil dress by Holly Willoughby.

Double-digit sales growth was seen in clothing and footwear, driven by outerwear and knitwear on the back of the cold weather.

Shop Direct delivered one million toys over the festive season. Shop Direct also saw total sales on Christmas Day and Boxing Day up 10% against last year.

Very.co.uk delivered  sales up 36% and customer growth of 40%. There has been growth in sales at Littlewoods supported by Coleen Rooney‟s TV advertising campaign. This has given the Group confidence to launch a new brand, isme, which is designed for the fashion-conscious mature customer. TV‟s Loose Women regular, actress Lynda Bellingham, is the latest celebrity to join forces with Shop Direct and will be the face of isme. Available online and in catalogues from today, isme will be the lead sponsor of ITV‟s Loose Women.

Commenting on trading and the launch of isme, Group Chief Executive Mark Newton-Jones said,“This is another strong peak trading performance for Shop Direct demonstrating the increasing confidence customers have to do more of their Christmas shopping online. All of our key brands delivered a fantastic performance over the peak trading period, with clothing and footwear, as well as toys significantly exceeding last year’s sales.
“In addition, 2010 was another year of innovation for the Group and I am delighted to see this continue by starting the New Year with the launch of our exciting new mature brand - isme. As the UK‟s largest online and home shopping retailer, our scale, strong portfolio of brands and wide range of products means we are in good shape and are well placed to face what we expect will be another challenging year.”

Very.co.uk has delivered an exceptional performance over the peak trading period with sales up 36% and customer growth of 40%. There has been growth in sales at Littlewoods supported by Coleen Rooney‟s TV advertising campaign. This has given the Group confidence to launch a new brand, isme, which is designed for the fashion-conscious mature customer. Commenting on trading and the launch of isme, Group Chief Executive Mark Newton-Jones said,“This is another strong peak trading performance for Shop Direct demonstrating the increasing confidence customers have to do more of their Christmas shopping online. All of our key brands delivered a fantastic performance over the peak trading period, with clothing and footwear, as well as toys significantly exceeding last year‟s sales.

“In addition, 2010 was another year of innovation for the Group and I am delighted to see this continue by starting the New Year with the launch of our exciting new mature brand - isme. As the UK‟s largest online and home shopping retailer, our scale, strong portfolio of brands and wide range of products means we are in good shape and are well placed to face what we expect will be another challenging year.”

The Retail Bulletin is organising their 2nd Multichannel Summit, to be held in London February 2nd 2011. The event is sponsored by k3 retail and will look at how retailers can maximize profits, market share and loyalty through cost effective, seamless, integrated multichannel strategies.
If you would like to attend as either a delegate or Networking Partner, click here.

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