THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
Retail Solutions
Food & Drink
Sales climb as the temperature soars

The latest grocery market figures from Kantar Worldpanel for the 12 weeks ending 11 July 2010, show a boost in sales for the major retailers despite concerns of a double-dip recession and the approaching government spending cuts.


Sales climb as the temperature soars

Grocery market growth reached 4.4% this month, the highest since February, as consumers enjoyed the FIFA World Cup celebrations and basked in the warm weather. Sales were bolstered by aggressive promotions among the major retailers, with a record 34.5% sold on promotion.

Fraser McKevitt, Retail Analyst for Kantar Worldpanel, explains: “Despite England’s dismal performance in the World Cup, people continued to spend in June while they soaked up the sunshine. We’ve seen consumers spending at the fastest rate since Christmas, taking advantage of extremely competitive promotions on traditional summer items such as beer and barbecue foods. On top of that, grocery inflation remains subdued which means shoppers’ money goes a little bit further in their weekly shop.”

Iceland is reaping the rewards of its move into the convenience sector and is now growing by 11.4% over the last year. Low pricing on staple items such as bread and milk have helped raise footfall in the stores. This strong performance places it marginally ahead of Waitrose, who continue to grow strongly and are up 11.3% versus last year. The Co-operative has once again recorded the strongest growth this period with a year-on-year growth of 19.3% as the conversion of Somerfield stores continues.

Among the top four Morrisons continues to lead the field, posting growth of 6.6% ahead of another strong performance by Sainsbury’s at 5.3%. Despite increasing sales growth since June and delivering aggressive promotions during the World Cup both Tesco and Asda lost market share this month.

Independent retailers have also benefited from football fans and consumers enjoying the sunshine with an increase in impulsive purchasing. This has helped the sector, which includes operators such as Spar and Costcutter to grow by 6.9%, the highest level since 2007. However with overall market share languishing at just 2.3%, the independent sector remains under pressure from the expansion of the multiple retailers.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing