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GENERAL MERCHANDISE

SaladPride opens at Seven Dials

Situated at 2 Neal’s Yard, the 333 square foot outlet serves salads, soups, sides and smoothies that reflect the founder David Bez’s interest in healthy, sustainable and local food.

Bez said: “I am thrilled to be realising my dream café concept at Neal’s Yard. The distinctive and vibrant feel of the area and status of the Seven Dials as a haven for foodies makes it a perfect match for me. I am confident that Seven Dials will serve as the perfect backdrop for my innovative and sustainable menu.”

The café also stocks branded SaladPride products, such as dressings, drinks and selected dips from the menu. Customers can either eat in or takeaway.

The opening follows the success of Bez’s two recipe books, a KickStarter campaign, and a blog, which he started six years ago when posting daily pictures of his lunchtime salad creations. The former graphic designer and art director’s recipes have now been translated into more than 26 languages, and have attracted interest from the likes of Stylist, Emerald Street, The Huffington Post and The Times. The SaladPride blog now has a global following in excess of 50,000.

Charles Owen, portfolio executive at Shaftesbury, said: “This is an incredibly exciting addition to the Seven Dials that will bring an innovative and on-trend dining concept to Neal’s Yard. SaladPride’s unique offer and concept design brings an added element to the area that is already renowned as one of the best places in the capital for independent restaurants and cafés offering high quality dining options.”

Other recent additions to Neal’s Yard’s café line-up include 26 Grains, the West End’s first grains-based café, and Free Range People bakery.

 

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