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Sainsbury’s, Waitrose and the discounters increase market share

Latest figures on the grocery market have revealed that Sainsbury’s, Waitrose and discounters Aldi and Lidl all grew their market share in the three months to 2 February despite the overall market growing at its slowest rate since 2005.

GENERAL MERCHANDISE

Sainsbury’s, Waitrose and the discounters increase market share

The latest grocery share figures from Kantar Worldpanel show that sales at Asda were up 0.5% compared with a year ago but the supermarket lost share after failing to match the 2.4% market growth. Tesco and Morrisons also lost market share as a result of declining sales.

Meanwhile, Sainsbury’s saw year-on-year sales growth of 2.7% which helped boost its market share to 17.1% from 17% a year ago. Waitrose sales were up 5.6% while its market share grew to 4.9%.

Fraser McKevitt, retail analyst at Kantar Worldpanel, said: "Grocery market growth slipped slightly to 2.4%, indicating that brighter economic prospects are yet to be seen in the nation’s shopping trolleys. The slowest industry growth since 2005 made it hard for many of the biggest retailers to increase sales. However, shoppers felt the benefit as grocery inflation fell to only 2.1%."

Looking at the discounters, McKevitt said: "Double digit growth helped Aldi and Lidl to gain market share, as shopper habits evolve from using the so called ‘discounters’ to pick up a few items in between shops to them being considered an acceptable place for the weekly shopping trip. Aldi and Lidl together now account for 7.3% of sales, up 1.3% percentage points from last year."

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