Sainsbury's tuxedo sales up 85% this festive season
The supermarket has reported an 85% increase in sales of its formal dinner suits year-on-year this festive season. The increase in sales and demand is being attributed to the ‘cost per wear’ formula, where savvy customers are counting the value of a one-off purchase compared with hiring per event.
Sainsbury’s head of menswear Seth Harrington said: “Our customers are cutting the cost of Christmas by investing in our fantastically priced Tu tuxedo rather than splashing out on a one-off hire for a similar price. Following strong sales of our tuxedo jacket and trousers last year, we’re predicting almost double sales this season.”
The supermarket said that young men were helping to drive sales of the Tu tuxedo, with over a quarter (27%) of would-be ‘Bonds’ being in the under 34 age group.
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