Sainsbury's to roll out new trolleys to help parents of children with disabilities
The supermarket will begin introducing nearly 600 of the trolleys to its stores across the UK from today.
The new trolleys are fitted with a special padded seat and harness designed for maximum comfort and security and all Sainsbury’s supermarkets will have at least one of the new trolleys by the end of October.
After reading articles by parents Maria Box and Stacie Lewis about how difficult they found shopping with the current trolleys used by supermarkets, Sainsbury’s invited them to trial the prototype trolley at their local Sainsbury’s store. Their feedback was then used to develop the trolley further.
Hannah Bernard, Sainsbury’s director of customer experience, said: "We were reviewing our range of trolleys when we read about Maria’s experience and Stacie’s call for supermarkets to introduce a new trolley for disabled children. We immediately contacted them and invited them to trial our new trolley with their children.
"We always had trolleys for parents with disabled children but they weren’t appropriate for children with disabilities such as cerebral palsy or autism. We hope these new trolleys will make shopping much easier for thousands of parents like Stacie and Maria and are very grateful to them for helping us with the design."
Mark Harper MP, Minister of State for Disabled People said: "It’s excellent news that Sainsbury’s are taking steps to improve the shopping experience for disabled people. This new trolley should serve as a benchmark for others in the retail sector."
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