Sainsbury's to pilot online sales of Tu fashion range
Due to begin in August, the trial will see Sainsbury’s offer its Tu womenswear, menswear and childrenswear ranges on a bespoke website to an invited group of customers in the Midlands.
Shoppers will be able to choose between click & collect and home delivery services, with orders fulfilled from the supermarket’s dedicated clothing depot in Bedford which serves the 400 stores selling Sainsbury’s clothing.
James Brown, Sainsbury’s non-food trading director said: "Our strategy of creating high-street style clothing at supermarket prices has proved a hit with millions of our customers and sales continue to grow strongly. We have doubled our design team, invested heavily in the quality of our clothing and last year we relaunched the brand. Now’s the right time to explore the online channel as a complement to our store business."
Robbie Feather, Sainsbury’s online director, added: "Our customers want to shop with us through a range of channels that allow them to shop whenever and wherever they want and they’ve been asking us to extend our online service to our clothing. The pilot will allow us to work with a group of customers to build the right customer experience."
Sainsbury’s began selling clothing in 1994 and last year more than 7.5 million customers bought from the Tu range. With sales of approximately £750 million last year, Sainsbury’s is the seventh largest clothing retailer in the UK.
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