Sainsbury's to offer new digital video service
Sainsburys has licensed Rovi Corporation to provide a new digital video service for its Sainsburys Entertainment website.
Expected to launch later this year, the new service will offer video on demand and digital copies of major studio film and television titles. Sainsbury’s said the move will complement its existing digital entertainment lineup that already includes music and ebooks.
Powered by the Rovi Entertainment Store, the new service will provide customers with access to a range of film and TV entertainment. This will include access to some new releases on the same day they are available on DVD and Blu-ray Disc. The service will initially be offered online at Sainsbury's Entertainment and then expanded to enable access through a range of internet connected devices including Smart TVs, Blu-ray Disc players, smartphones, and game consoles.
Over the past year Sainsbury's has bolstered its online entertainment offer through the acquisitions of Anobii Limited, a social network and online retailer of e-books, and the online entertainment company Global Media Vault Ltd.
Luke Jensen, group development director at Sainsbury's, said: "Rovi was a natural choice to collaborate with for the launch of Sainsbury's Entertainment's digital video service given the company's market expertise, long-standing industry relationships, and proven technology. On demand streaming video is an exciting addition to our existing online offerings, and supports our customers as they progress from consuming content on physical disc to accessing their favourite entertainment on a range of devices, where and when they choose."
David Cook, senior vice president of sales and marketing and general manager of Rovi Entertainment Store, said: "Our agreement with Sainsbury's is an important win for Rovi as we continue our efforts to expand our presence and influence in international markets. Sainsbury's is an ideal company to collaborate with as they have the marketing acumen, as well as the consumer reach and loyalty needed to be successful and help introduce new consumers to the convenience, quality, and flexibility of online video entertainment."
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