Sainsbury’s to launch own range of exclusive records
Sainsbury’s is launch two vinyl compilation albums from its new Own Label imprint through Universal and Warner Music.
The records will be available in over 160 Sainsbury’s superstores around the country.
Sainsbury’s said the launch is a result of its success in the vinyl revival. For the first time since the 1980s, Sainsbury’s began stocking vinyl in March 2016 and its sales now account for almost 70% of the total grocery vinyl market.
Due to be launched on 2 November, the exclusive records have been tailored specifically to the tastes of Sainsbury’s shoppers. The two 20 track double albums ‘Hi Fidelity - A Taste of Stereo Sound’ and ‘Coming into Los Angeles - A Taste of West Coast’ aim to capture the classic sounds of the 1960s and 1970s with artists such as Fleetwood Mac, Cat Stevens and Elton John.
The two Own Label compilations have been curated by music journalist and Saint Etienne musician Bob Stanley. Sainsbury’s said the artwork was inspired by the most iconic product designs to come out of Sainsbury’s in-house design studio, led by Peter Dixon between 1962 and 1977.
Sainsbury’s head of music and books Pete Selby said: “Our customers’ love of vinyl shows no sign of abating, so alongside the classics albums, we want to offer our shoppers something they won’t find anywhere else. Our exclusive Own Label records have been carefully tailored towards the inquisitive, cultured tastes of our customers so we’re confident that they’ll love the sound of our new releases and our ever-increasing vinyl range.”
The supermarket has sold almost 300,000 vinyl albums to date. Its best-selling album is Fleetwood Mac’s ‘Rumours which has sold over 12,000 units.
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