Sainsburys to inspire shoppers to Switch the Fish
Sainsbury's will be encouraging shoppers to enjoy more fish this summer through its #SwitchtheFish campaign.
On Friday 12 June, customers will be offered a free portion of a lesser known fish from the supermarket’s fish counters when they ask for one of the ‘Big 5’ fish which make up 80% of fish sales in the UK.
If a customer asks for salmon, tuna, haddock, cod or prawns, they will be offered a portion of one of four alternative fish for free. These will include sea bass, coley, hake or loch trout.
All four of the alternative fish will be on offer until 23 June.
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