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Sainsbury’s takes Tu clothing nationwide with online launch

Sainsbury's has launched a new clothing website to enable customers to buy its established Tu clothing range online.

GENERAL MERCHANDISE

Sainsbury’s takes Tu clothing nationwide with online launch

A selection of Tu clothing is already sold in over 400 Sainsbury’s stores, although only 160 stores carry the full collection.

The new online store, which includes womenswear, menswear and childrenswear, will offer items for next day delivery, standard delivery and click and collect. Some 710 stores will offer click and collect, including 112 convenience stores.

The move follows 3.8 million customers being selected from the Nectar database to take part in a Tu Online trial in which they could purchase products using a code to gain access to an exclusive version of the site.

Launched over ten years ago, Tu clothing sales grew to £800 million earlier this year. According to Kantar Worldpanel data, Sainsbury’s is currently the UK’s seventh largest clothing retailer by volume and 10th largest by value.

Sainsbury’s director of online, Robbie Feather, said: “This launch is in line with our mission to give customers access to our products and services whenever and wherever they want and will significantly increase the reach of our already successful Tu brand.

“Customers have increasingly been looking to buy Tu online, and we have seen a really positive reaction to the new site from the selection of postcodes that have had access to it over the past few months. We’re already seeing particularly strong online sales of dresses and childrenswear and look forward to customers’ reaction to the new site.”

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