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Sainsbury’s sweetens in-store food offer with Patisserie Valerie trial

Sainsbury’s is trialling the sales of Patisserie Valerie cakes at the patisserie counters in 12 of its stores as part of plans to differentiate its food offering and give customers more choice and convenience.

FOOD & DRINK

Sainsbury’s sweetens in-store food offer with Patisserie Valerie trial

Sainsbury’s is trialling the sales of Patisserie Valerie cakes at the patisserie counters in 12 of its stores as part of plans to differentiate its food offering and give customers more choice and convenience.

The supermarket is also planning to roll out a further 30 sushi counters by the end of the year following a successful pilot with the Sushi Gourmet brand in 20 stores.

The partnership with Patisserie Valerie will see handmade cakes and pastries delivered by Patisserie Valerie in the morning and sold in the luxury cake maker's own presentation boxes by Sainsbury’s staff.

Sainsbury’s food commercial director Paul Mills-Hicks said, “Working with Sushi Gourmet and Patisserie Valerie, we can offer our customers an even greater choice of delicious, high-quality fresh food in our stores. These two trials are great examples of how we’re maximising our space to offer customers choice and convenience and we know that working with high-quality, trusted brands helps attract new customers to our stores.”

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