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Sainsbury’s starts major new campaign to support relaunch of Basics

Sainsbury’s will start a new advertising campaign tonight to promote its relaunched Basics range and to highlight its ethical credentials.

GENERAL MERCHANDISE

Sainsbury’s starts major new campaign to support relaunch of Basics

Launching during Coronation Street this evening on ITV1, the campaign will start with a 30 second advert highlighting how Sainsbury’s basics eggs are the same price as Tesco’s Everyday Value eggs and are also sourced from non-caged hens. Later adverts will showcase the supermarket's Basics ham, MSC accredited fish fingers and Fairtrade tea.

Sarah Warby, Sainsbury’s marketing director, said: "We know that at the start of the year, value is more important than ever, budgets are tight and our customers are looking for ways to save money, but nobody wants to compromise on the quality of their food. Our basics range offers great value with none of the compromise.

"Our new campaign aims to reassure customers that when they buy Sainsbury’s basics they don’t need to sacrifice their values, something that many of our major competitors aren’t able to say to shoppers who buy from their value ranges."

The campaign will run until 18 March and will also include print and digital advertising.

 

 

 

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