Sainsbury's signs new two-year deal with Gok Wan
SainsburyÂ’s has signed a new two-year deal with TV personality Gok Wan, the creative force behind its Gok for Tu clothing collections.
The supermarket has also revealed that its clothing business, which continues to take market share, is growing at around 10% year-on-year.
Having launched his first collection for Sainsbury’s in October 2011, Wan will direct a further 12 collections for women under the Gok for Tu brand as part of the new agreement. His eleventh Gok for Tu collection will go on sale at over 200 Sainsbury’s stores across the UK next Tuesday.
Commenting on the deal, Sainsbury’s clothing director James Brown said: “The Gok for Tu collections have played an important part in the success of our clothing business. Our partnership with Gok works because we share a passion for producing clothes which make women feel great. He works closely with our in-house team of designers on every detail, from the sketches, fabric, sourcing and manufacturing.”
Wan added: “I’ve got many more gorgeous design ideas up my sleeve to make Sainsbury’s customers feel amazing with flattering, sophisticated and confidence boosting styles – and can’t wait to get stuck into the next twelve collections.”
Last year after doubling its design team and investing further in the quality of its clothing, Sainsbury’s unveiled a contemporary, new look and feel for its Tu clothing brand under the strapline “Live Your Style”.
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