THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Sainsbury's rolls out Brand Match initiative

Sainsbury's is the latest retailer to enter the supermarket price war this week with the roll-out of its Brand Match exercise.

GENERAL MERCHANDISE

Sainsbury's rolls out Brand Match initiative

The retailer has pledged to match the prices of thousands of branded goods at Asda and Tesco by using technology that instantly calculates the cost of a customer’s branded groceries at the till then compares it to the price of the same branded basket at Asda or Tesco. 

If the branded basket  is found to be cheaper at either store the customer will receive a coupon equal to the value of the difference which they can redeem in-store.

The roll-out follows a trial a 12 of the supermarket’s stores in Northern Ireland.

Mike Coupe, Sainsbury's group commercial director, said: "The launch of Sainsbury's Brand Match across the UK represents a revolution in retail and is fantastic news for hard-pressed shoppers.

"Unlike some of our competitors we aren't asking customers to do the hard work to check on our prices. We know shoppers don't want the hassle of having to enter different pieces of information on their computer at home before having to then print out a coupon just to check they are getting the best deal." 

Customers need to spend £20 or more to benefit from the Brand Match  and coupons are valid for 14 days after the issue date.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing