Sainsbury's reports surge in sales of fruit and veg following health study
The supermarket said sales of green beans and celery had both risen by 116% in the days after the announcement while sales of onions had soared by 95% and carrots by 69%. Other vegetables with double digit sales increases included cucumbers and red peppers.
Charlotte Rhodes, Sainsbury’s head of produce, said: “We’ve long been committed to helping customers to eat their 5 a day and it seems that this new study has sparked some new enthusiasm for the challenge. They are certainly taking full advantage of our new 69p promotion which we’re running across a range of different produce from every day carrots to more exotic aubergines.”
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