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Sainsbury's reports surge in sales of fruit and veg following health study

Sainsbury’s has reported a surge in sales of fresh fruit and vegetables following last week’s news that a University College London study had suggested that a healthy diet should include at least seven portions of fruit and vegetables per day.

GENERAL MERCHANDISE

Sainsbury's reports surge in sales of fruit and veg following health study

The supermarket said sales of green beans and celery had both risen by 116% in the days after the announcement while sales of onions had soared by 95% and carrots by 69%. Other vegetables with double digit sales increases included cucumbers and red peppers.

Charlotte Rhodes, Sainsbury’s head of produce, said: “We’ve long been committed to helping customers to eat their 5 a day and it seems that this new study has sparked some new enthusiasm for the challenge. They are certainly taking full advantage of our new 69p promotion which we’re running across a range of different produce from every day carrots to more exotic aubergines.”

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