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Sainsbury's reports record-breaking Christmas

Sainsbury’s enjoyed its strongest trading week ever in the week before Christmas as customer transactions reached over 27 million.


Sainsbury's reports record-breaking Christmas

The supermarket said it took a record breaking £16 million of sales in one hour between 12pm and 1pm on Sunday 23 December. It also experienced its best ever Christmas Eve, at both its supermarket and convenience stores, with sales of over £100 million. 

Like-for-like sales rose 0.9% in the 14 weeks to 5 January while total sales grew by 3.3%.  

Sainsbury’s said it had been a “very strong” quarter for its own-brand products, with sales increasing at three times the rate of brands. The By Sainsbury’s range grew by nearly 5% year-on-year, while sales of own-brand champagne and prosecco increased by 15%.  

The supermarket’s convenience business performed strongly with growth of over 17% while its online business grew by 15%. 

Sales of general merchandise and clothing continued to grow at a faster rate than food and increased market share. Clothing performed particularly well, growing at over 10% year-on-year.  

Sainsbury’s said it was on track to deliver one million square feet of new space by the end of the financial year, after adding 496,000 square feet during the third quarter. 

Chief executive Justin King added: "We expect the challenging economic backdrop to persist, with customers looking to re-balance their household budgets after the festivities and so spending cautiously in the first few months of 2013.

"By continuing to help our customers to Live Well for Less through our ongoing commitment to great food, Brand Match, competitive pricing and targeted promotions via Nectar and coupon-at-till, we are positioned to perform well over the next quarter."


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