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Sainsbury's promotes online head Jon Rudoe to board
Image courtesy of Sainsbury's

Sainsbury’s has promoted Jon Rudoe to the position of digital and technology director on its operating board.


Sainsbury's promotes online head Jon Rudoe to board

The supermarket has also announced that property director Neil Sachdev will be stepping down at the end of the financial year after four decades in the retail industry.

Rudoe joined Sainsbury’s in July 2011 as director of online, leading the grocery and non-food online businesses. In March 2013 he also took on responsibility for leading Sainsbury’s digital strategy, including the development of click and collect, digital entertainments, mobile scan and go and building the digital experience team.

In his new role, Rudoe will combine his digital responsibilities with those of IT director Rob Fraser who, as previously announced, is leaving the business on 15 March.

Sainsbury’s chief executive Justin King said: “I’m delighted to welcome Jon to the operating board – he’s a driven and talented Sainsbury’s leader whose first-class team has turned our Groceries Online operation into a billion-pound business and transformed our digital offer. Jon will be a fantastic support first to me and then to Mike Coupe as we continue on our journey to help customers Live Well For Less through our digital as well as traditional channels.”

Rudoe added: “I’m excited to be given the chance to take our digital engagement to the next level – this move reflects the increasing importance that we’re placing on technology and digital sales channels. Technology is a key part of our future vision, right across the customer experience and as a vital tool for our 157,000 colleagues, and I want to put it at the heart of everything we do to serve our customers.”

Meanwhile Sachdev, who has worked with Sainsbury’s for seven years, is “looking forward to taking up some new opportunities, including some in a non-executive capacity,” Sainsbury’s said.

King said: “I’d like to thank both Neil and Rob for the significant contribution they have made to Sainsbury’s, and we wish them the very best for the future.”

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