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Sainsbury's launches online book club

SainsburyÂ’s is launching a new online book club following the success of its club in-store.

GENERAL MERCHANDISE

Sainsbury's launches online book club

SainsburyÂ’s is launching a new online book club following the success of its club in-store.

Members will be offered a new fiction ebook at an exclusive discount every two weeks as well as monthly children’s and cookery ebooks.

Sainsbury’s said the book club will feature author pages with unique content including videos and interviews and every month the best five reader reviews will win ebook vouchers. In addition, customers buying one of the book club titles will be given 50 bonus Nectar points as a reward.

The first books featured will include Patricia Scanlan’s With All My Love, David Walliams’ Ratburger and Mary Berry Cooks by TV chef Mary Berry.

Tim Lennox, managing director of eBooks by Sainsbury’s said: "Our customers like nothing more than to share their passion for reading, interact with others and publish their thoughts on books. We wanted to create an online forum that enables them to do just that, while offering them great deals and discounts in the process."

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