Sainsbury's launches new instore magazine
Sainsburys has launched Everyday Easy, a free 52 page instore magazine.
Combining some of the elements from Sainsbury’s earlier free publications, Try Something New and Fresh ideas, Everyday Easy is the supermarket’s biggest free instore publication to date, with a circulation of 1 million.
Available to customers for up to 6 weeks, the new magazine will feature articles, information on new launches, and a selection of easy recipes highlighting the range of products available at Sainsbury’s.
Produced by strategic content agency Seven, the publication has been designed to appeal to all Sainsbury’s customers and will provide inspiration, guiding readers step-by-step through simple, low-cost recipes, and will also offer hints and tips on shopping.
Dorcas Jamieson of Seven said: "Everyday Easy supports Sainsbury’s across the entire business, including food, non-food, and on-line services, by creating a friend-to- friend conversation between Sainsbury’s and its customers, to effectively engage and retain them."
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