Sainsbury's launches mobile site for non-food products
Since launching its mobile app in August 2010, the supermarket said it has seen demand for mobile shopping increase with apps for the iPhone, Android and Nokia operating systems now downloaded over 250,000 times.
The launch of the mobile site comes at a time when Sainsbury's general merchandise offer is playing an increasingly prominent role in its business, with non-food sales growing at around three times that of food. The supermarket said that some parts of its general merchandise range such as books and home textiles have been growing at over 20%.
Tanya Lawler, Sainsbury's director of digital & cross channel, said: "We know that our customers are increasingly looking to engage with us digitally and this new mobile shopping site is a big step towards Sainsbury's becoming a true cross channel retailer. Customers can now browse a fantastic range of products and shop at their convenience. We are confident that the ability to shop on mobile devices with Sainsbury's will be a real success with our customers."
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