THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Sainsbury's launches mobile site for non-food products

Sainsbury's has launched a mobile version of its general merchandise shopping website. Available via any mobile device and operating system, the site enables customers to search for the item they are looking for or browse the site’s 15,000 products.

OMNICHANNEL

Sainsbury's launches mobile site for non-food products

Sainsbury's has launched a mobile version of its general merchandise shopping website. Available via any mobile device and operating system, the site enables customers to search for the item they are looking for or browse the site’s 15,000 products.

Since launching its mobile app in August 2010, the supermarket said it has seen demand for mobile shopping increase with apps for the iPhone, Android and Nokia operating systems now downloaded over 250,000 times.

The launch of the mobile site comes at a time when Sainsbury's general merchandise offer is playing an increasingly prominent role in its business, with non-food sales growing at around three times that of food. The supermarket said that some parts of its general merchandise range such as books and home textiles have been growing at over 20%.

Tanya Lawler, Sainsbury's director of digital & cross channel, said: "We know that our customers are increasingly looking to engage with us digitally and this new mobile shopping site is a big step towards Sainsbury's becoming a true cross channel retailer. Customers can now browse a fantastic range of products and shop at their convenience. We are confident that the ability to shop on mobile devices with Sainsbury's will be a real success with our customers."

The Retail Bulletin’s Mobile Summit 2011, sponsored by DigiPoS, is on September 27th in London and has an impressive speaker programme. The event is retailer-led which will stimulate lively debate and is a must attend for those retailers who want to embrace mobile as an integral part of their multi-channel offering.

This one day summit will enable you to build a profitable mobile strategy and network with like-minded executives. Do not miss this opportunity – click here for full programme details.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‚Äėsmall and beautiful‚Äô solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process