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Sainsbury's launches mobile site for non-food products

Sainsbury's has launched a mobile version of its general merchandise shopping website. Available via any mobile device and operating system, the site enables customers to search for the item they are looking for or browse the site’s 15,000 products.

OMNICHANNEL

Sainsbury's launches mobile site for non-food products

Since launching its mobile app in August 2010, the supermarket said it has seen demand for mobile shopping increase with apps for the iPhone, Android and Nokia operating systems now downloaded over 250,000 times.

The launch of the mobile site comes at a time when Sainsbury's general merchandise offer is playing an increasingly prominent role in its business, with non-food sales growing at around three times that of food. The supermarket said that some parts of its general merchandise range such as books and home textiles have been growing at over 20%.

Tanya Lawler, Sainsbury's director of digital & cross channel, said: "We know that our customers are increasingly looking to engage with us digitally and this new mobile shopping site is a big step towards Sainsbury's becoming a true cross channel retailer. Customers can now browse a fantastic range of products and shop at their convenience. We are confident that the ability to shop on mobile devices with Sainsbury's will be a real success with our customers."

The Retail Bulletin’s Mobile Summit 2011, sponsored by DigiPoS, is on September 27th in London and has an impressive speaker programme. The event is retailer-led which will stimulate lively debate and is a must attend for those retailers who want to embrace mobile as an integral part of their multi-channel offering.

This one day summit will enable you to build a profitable mobile strategy and network with like-minded executives. Do not miss this opportunity – click here for full programme details.

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