Sainsbury's launches hot pizza pre-ordering service pilot
The new service will enable customers to order a 10 or 14 inch pizza and choose from stone-baked thin and crispy or deep pan bases with a range of toppings. Shoppers can also specify what time they would like to collect their pizza.
Customers can pay via card at the pizza counter and can also buy up to five associated items at the same time, such as wedges from the hot counter, salad and drinks. This will enable them to skip the checkout queue and keep their takeaway hot.
The service is currently being trialled in Sainsbury's stores in Redhill and Cambridge Eddington and its Bradford store is due to start offering the service shortly. The trial will last for 12 weeks and will be reviewed just after Christmas.
Nicola Goodall, strategy executive at Sainsbury's, said: "We want to help all of our customers to live well for less and as part of this we are continually looking at new ways to deliver high quality services that offer faster and more convenient options.
"By giving our customers the chance to pre-order personalised hot pizzas and pay at the counter we are saving them time and giving them a great value takeaway experience. As the UK's first supermarket to test this service, this is an exciting trial for us to listen and understand how our customers respond."
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